Bengali Daily · Howrah, Asansol

Aajkaal

Aajkaal newspaper is a prominent Bengali-language newspaper headquartered in Kolkata, West Bengal. Established in 1981, it has become one of the widely read regional dailies in eastern India. The newspaper delivers comprehensive coverage of local Bengal news, national affairs, politics, entertainment, sports, and socio-cultural developments. With a strong readership base across urban and rural West Bengal, it continues to play a significant role in shaping public opinion and regional journalism.

Daily Readers 192,583+
Language Bengali
Editions Howrah, Asansol, Bankura, Birbhum, Burdwan, Coochbehar, Hooghly, Kolkata (Sunday (All WB)), Kolkata (Weekday), Medinipur, Murshidabad, Nadia, North and South 24 Pgs, North Bengal +11 more
Founded 1981

About Aajkaal

Aajkaal is among the most widely read Bengali newspapers in West Bengal, with a strong presence in Howrah, Asansol, Bankura and surrounding regions. Its trusted reach makes it a top choice for advertisers looking to connect with engaged local audiences.

Why Advertise in Aajkaal?

  • Massive daily readership of 192,583+ readers
  • Strong credibility and trusted brand value
  • Multiple editions across regions
  • Dedicated supplements for jobs, matrimony, real estate and education
  • Cost-effective compared to digital alternatives for regional reach

Ad Categories Available

All Categories

Classified: ₹20/word

Display: ₹50/sq cm

Indicative starting rates. Actual rates depend on edition, day, and ad size.

Rates by Language Edition

Different rates apply for different language editions of Aajkaal:

Language Classified Text Classified Display Display Ad
Bengali ₹20/word ₹50/sq cm ₹300/sq cm

Customer's selected ad language during booking determines which row applies. "All Languages" is the fallback rate when no language-specific rate is set.

How to Book an Ad in Aajkaal

  1. Click the Book Ad button
  2. Select your category and edition
  3. Compose your ad — text or upload a design
  4. Choose publishing date(s) and pay online
  5. Receive confirmation and printed proof
Tip: Sunday editions of Aajkaal get the highest readership — perfect for matrimonial, property and recruitment ads.

Start booking your ad in Aajkaal →

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