Guides
Classified vs Display Ads — Which One to Choose?
Understand the difference between Classified Text, Classified Display, and Display Ads. Pick the right format.
Newspaper ads come in three common formats. Picking the wrong one either wastes your budget or underdelivers on response.
Classified Text
Plain text, no formatting, sold by word count or line count. Ideal for name changes, lost documents, and simple matrimonial ads.
Classified Display
Allows a logo, border, and some formatting. Priced per square centimetre. Good for property and recruitment ads.
Display Ad
Full-colour, large-format ad published on a regular page (not the classifieds section). Highest impact, highest cost.
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